A triumphant Michael O’Leary, CEO of Ryanair, appeared in the Financial Times last week. Given the bleak state of the European airline industry, you might wonder what was the cause of celebration. Ryanair had announced a pre-tax profit of €15.5 million for the third quarter, against analyst consensus estimates of €16 million net loss.… Read more
Permanent link to this article: http://blog.insead.edu/2012/02/yielding-to-earnings-pressure/
Profits come from the gap between revenues and costs. So it is not surprising that when a downturn hits (typically in the form of lower demand and revenues), the typical emergency response is to develop plans to (a) increase revenues, and (b) decrease costs. … Read more
Permanent link to this article: http://blog.insead.edu/2012/01/value-creation-logic-not-budget-logic-is-key-to-successful-turnarounds/
According to the press, we are in the middle of the “ten days to save the Euro”. Although this may sound a bit sensational (it’s not clear how any country could exit the Euro without incurring economic suicide), it is evident that we are in the middle of unprecedented financial uncertainty in Europe, and that business leaders need to consider the impact of possible scenarios for their concerns.… Read more
Permanent link to this article: http://blog.insead.edu/2011/11/a-good-strategy-can-turn-crisis-into-opportunity/
We use the term “brand” with such frequency, such alacrity, and such assurance, you’d almost think we know what it means.
So what does it mean?
Fact is, we use “brand” to mean many things. Many different things.
So I thought I’d start a glossary of the different meanings of the term brand.… Read more
Permanent link to this article: http://blog.insead.edu/2011/09/what-the-heck-is-a-brand-anyway/
