Erdogan, the Prime Minister of Turkey, is not listening to his focus group. The thing about focus groups is that you don’t (always) get to choose them. The web gives a voice to special interest groups and brings sites which rate value like Trip Advisor, Mumsnet, IWantGreatCare to life.… Read more
Permanent link to this article: http://blog.insead.edu/2013/06/the-power-of-the-crowd/
When we discuss about European competitiveness, there is often gloom and doom thinking about European non-competitiveness. We believe that such thinking conveys an over-pessimistic picture of Europe’s competences in many aspects of business. In this short text, we want to focus on European managerial competence and to underscore that there are executives in Europe who are exceptionally good at managing both the hard and the soft aspects of management to achieve competitive advantage.… Read more
Permanent link to this article: http://blog.insead.edu/2012/10/how-a-scandinavian-firm-can-teach-the-world-on-how-to-use-social-media-inside-their-organizations/
Many organizations have started using social media tools internally to interact with their employees. However, the majority of companies have either stayed away from using these tools or failed to see satisfactory results. In fact, in our survey of 1060 global executives, only 30% said that they work for companies that benefited from the internal use of social media.… Read more
Permanent link to this article: http://blog.insead.edu/2012/09/use-social-media-to-develop-emotional-capital-with-your-employees/
The 2012 edition of the South by Southwest conference (SWSX) wrapped up in Austin last week. Over the last years, this has become one of hottest stops on the startup circuit, earning a reputation as the biggest breeding ground for new ideas and creative technologies– notably, both foursquare and twitter catapulted to the big leagues after they presented early versions at SWSX. … Read more
Permanent link to this article: http://blog.insead.edu/2012/03/sxsw-insead-south-by-southwest/
This is the final installment of the presentation of our survey results on the impact of social media on the competitive advantage of organizations.
In the survey, we asked about the impact of organizations’ using social media for internal communication (e.g.… Read more
Permanent link to this article: http://blog.insead.edu/2012/02/social-media-improves-internal-communication/
In the previous post, I discussed some results of a survey where we asked about how companies can use social media to achieve competitive advantage.
In that survey, Prof. Quy Huy and I, also asked participants to tell us how the structure of their industries was affected by the introduction of social media tools.… Read more
Permanent link to this article: http://blog.insead.edu/2012/02/the-impact-of-social-media-on-industry-structure/
Last year, an INSEAD professor Quy Huy (who also has a separate INSEAD blog), and I collected data on how companies used social media to achieve competitive advantage. We are currently working on a major thought piece using the most useful insights, but given that the journal review process takes a very long time, I thought that I could sharesome results in their general form.… Read more
Permanent link to this article: http://blog.insead.edu/2012/02/use-social-media-to-connect-to-your-suppliers/
There is a short entry in today’s Financial Times about Facebook and the uncertainty surrounding its IPO. Essentially, people worry that Facebook may not have that much upside potential. Sure enough, everyone sees the spectacular growth of membership: now around 800 million users and forecasted to be one billion by August 2012.… Read more
Permanent link to this article: http://blog.insead.edu/2012/01/the-value-of-facebook/
