In business, longevity has merit. Research shows that about a third or more of start ups discontinue within the first three years. Even for those that survive, most remain small, and unable to grow beyond their initial niche. Surviving for a long time requires dealing with ownership and management transitions, new technologies, new market trends, and new competitors.… Read more
Tag Archive: reputation
Permanent link to this article: http://blog.insead.edu/2012/05/where-are-europes-gazelles/
We use the term “brand” with such frequency, such alacrity, and such assurance, you’d almost think we know what it means.
So what does it mean?
Fact is, we use “brand” to mean many things. Many different things.
So I thought I’d start a glossary of the different meanings of the term brand.… Read more
Permanent link to this article: http://blog.insead.edu/2011/09/what-the-heck-is-a-brand-anyway/