Tag Archive: counterfeit products

Brand mimicry

The monarch and the pipevine swallowtail are the Hermès and Louis Vuitton of the butterfly world – other butterflies imitate them.
Non-toxic butterflies, through genetic mutation over generations, come to resemble toxic species so that predators are fooled into leaving them alone.… Read more

Permanent link to this article: http://blog.insead.edu/2012/05/brand-mimicry/