Here is a great infographics from The Economist on the history of video game consoles. It shows the growth of the industry but also its interesting dynamics as its cadence is clearly defined by ‘console generations’. Moreover, it is clear from the chart that each generation is strongly dominated by one company, generally a different one for each generation of consoles.… Read more
Category Archive: Marketing
Permanent link to this article: http://blog.insead.edu/2013/05/video-game-history/
Contradictions about Facebook
Lots of data and commentary came out about Facebook these past few days. One set concerns the membership base. Here, the worry is about peaking membership numbers and an aging user base. Not only seem older users be more interested in Facebook than before but younger ones appear to disengage with it.… Read more
Permanent link to this article: http://blog.insead.edu/2013/05/contradictions-about-facebook/
Video on demand: some news
Video on demand is the hottest topic in media nowadays. Many see it as the next technology ready to disrupt further an otherwise already disrupted traditional media landscape.
One question is: how should traditional channels react to the appearance of this new offer?… Read more
Permanent link to this article: http://blog.insead.edu/2013/03/video-on-demand-some-news/
Evolution of Video Game Industry
This is a really cool chart that appeared in Bloomberg Businessweek (Dec. 10-16, 2012). It shows the share of new game releases for the different game platforms (PC, XBox, Playstation, iPad and their various sequels) for every year between 1975-2012. The chart is complex but closer examination reveals a few fascinating facts.… Read more
Permanent link to this article: http://blog.insead.edu/2013/01/evolution-of-video-game-industry/
Google News in Europe
It seems that European legislators really want to go after Google, especially Google News. Recently, Germany has introduced a proposal that would force Google to pay a fee when showing a snippet of a news story among the results. This move comes after the similar French proposal mentioned by Miklos in a previous post.… Read more
Permanent link to this article: http://blog.insead.edu/2012/12/google-news-in-europe/
Traditional media and user-generated content
Traditional media outlets started to regulaly publish content form the web. CNN’s so-called “distraction page” is shown below…
Why is this happening? Clearly, even serious national media outlets cannot afford to lose out on the huge amount of user-generated content that is available every day.… Read more
Permanent link to this article: http://blog.insead.edu/2012/11/traditional-media-and-user-generated-content/
Hobson’s choice on Tuesday
One of the things that marketing does really well is to make small differences loom large. To believe the ads, the difference between Tide and Sunlight laundry detergents, between Coke and Pepsi colas, Nike and Adidas athletic shoes, and Shell and Exxon gasoline, are so vast and so consequential that you should make your decisions to buy one or the other very very carefully.… Read more
Permanent link to this article: http://blog.insead.edu/2012/11/hobsons-choice-on-tuesday/
Google and France (and Europe)
Today, the French government announced that it will introduce legislation requiring Google to pay a fee to French media sites for listing their content pages. Google promptly responded that in this case it will stop listing French media sites in his search queries.… Read more
Permanent link to this article: http://blog.insead.edu/2012/10/google-and-france-and-europe/

