Miklos Sarvary

Author's details

Name: Miklos Sarvary
Date registered: January 16, 2012
URL: http://www.insead.edu/facultyresearch/faculty/profiles/msarvary/

Biography

Miklos has been appointed as the Dean of Executive Education at INSEAD on September 1st, 2009. For years he has worked closely with the school’s Executive Development in his function as the Director of INSEAD’s Learning Innovation Center, a research outlet with the mission to develop innovative teaching formats for executive programs. Before joining INSEAD, Miklos was a faculty member at the Harvard Business School and the Graduate School of Business at Stanford University. He studied physics in Hungary’s Eotvos Lorand University, earned an MS in Statistics from Ecole Nationale Supérieure des Mines de Paris and a Ph.D. in Management from INSEAD. Prior to becoming an academic, he worked for IBM, selling integrated IT solutions to large financial institutions. Miklos' most recent research focuses on social networks and new media (metaverses) and how these technologies transform marketing. His recent papers study media competition, online advertising, the structure of the Internet and techniques related to ‘community management’. Previously, he did work on dynamic R&D strategies, information marketing, the worldwide pricing of cellular telephone services and the global diffusion of telecommunications products. He is Associate Editor of Marketing Science and Quantitative Marketing and Economics and member of the Editorial Boards of International Journal of Research in Marketing and Journal of Interactive Marketing. Miklos has taught executive courses and consulted in various parts of the world for large corporations, including Degussa, Danisco, IBM, INTEL, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., Dun & Bradstreet and PwC.

Latest posts

  1. Video game history — May 30, 2013
  2. Contradictions about Facebook — May 6, 2013
  3. Video on demand: some news — March 19, 2013
  4. Evolution of Video Game Industry — January 14, 2013
  5. Google News in Europe — December 17, 2012

Author's posts listings

Video game history

Here is a great infographics from The Economist on the history of video game consoles. It shows the growth of the industry but also its interesting dynamics as its cadence is clearly defined by ‘console generations’. Moreover, it is clear from the chart that each generation is strongly dominated by one company, generally a different one for each generation of consoles.… Read more

Permanent link to this article: http://blog.insead.edu/2013/05/video-game-history/

Contradictions about Facebook

Lots of data and commentary came out about Facebook these past few days. One set concerns the membership base. Here, the worry is about peaking membership numbers and an aging user base. Not only seem older users be more interested in Facebook than before but younger ones appear to disengage with it.… Read more

Permanent link to this article: http://blog.insead.edu/2013/05/contradictions-about-facebook/

Video on demand: some news

Video on demand is the hottest topic in media nowadays. Many see it as the next technology ready to disrupt further an otherwise already disrupted traditional media landscape.
One question is: how should traditional channels react to the appearance of this new offer?… Read more

Permanent link to this article: http://blog.insead.edu/2013/03/video-on-demand-some-news/

Evolution of Video Game Industry

This is a really cool chart that appeared in Bloomberg Businessweek (Dec. 10-16, 2012). It shows the share of new game releases for the different game platforms (PC, XBox, Playstation, iPad and their various sequels) for every year between 1975-2012. The chart is complex but closer examination reveals a few fascinating facts.… Read more

Permanent link to this article: http://blog.insead.edu/2013/01/evolution-of-video-game-industry/

Google News in Europe

It seems that European legislators really want to go after Google, especially Google News. Recently, Germany has introduced a proposal that would force Google to pay a fee when showing a snippet of a news story among the results. This move comes after the similar French proposal mentioned by Miklos in a previous post.… Read more

Permanent link to this article: http://blog.insead.edu/2012/12/google-news-in-europe/

Traditional media and user-generated content

Traditional media outlets started to regulaly publish content form the web. CNN’s so-called  “distraction page” is shown below…
 Why is this happening? Clearly, even serious national media outlets cannot afford to lose out on the huge amount of user-generated content that is available every day.… Read more

Permanent link to this article: http://blog.insead.edu/2012/11/traditional-media-and-user-generated-content/

Google and France (and Europe)

Today, the French government announced that it will introduce legislation requiring Google to pay a fee to French media sites for listing their content pages. Google promptly responded that in this case it will stop listing French media sites in his search queries.… Read more

Permanent link to this article: http://blog.insead.edu/2012/10/google-and-france-and-europe/

Honesty’s price: CNN and Media bias

A recent article in The Economist (Sept 21, 2012), “Unbiased and unloved” reports the stagnation of CNN’s viewership relative to its competitors. According to data from Nielsen, from 1998-2012, CNN’s daily viewership in the US has been relatively flat averaging 0.5 million viewers while its competitors, Fox News and MSNBC show steady growth.… Read more

Permanent link to this article: http://blog.insead.edu/2012/09/honestys-price-cnn-and-media-bias/

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